It is correct to say that making sales is one of the possibilities that your company gains by having a website. Likewise, it is incorrect to say that a website is only for that purpose. If this were true, all web pages would have the purpose of selling products or services. And we know that’s not the case.
If your business is local, like a law firm, an architecture studio, or an Italian restaurant, you can use your website to attract new customers and connect with your audience.
Google search is widely used by users looking for solutions and services to their problems. Therefore, when someone searches for “civil labor lawyer in São Paulo”, “architects in Florianópolis” or “Italian restaurant in Porto Alegre”, a proper website would pass more authority to the search robots as well as convey a much more professional image to the user than a simple result with an address and phone number.
In this case, the website can work as a first channel of contact between your business and your audience. And a good first impression is key for that visitor to actually turn into a customer in the future.