What makes online advertising different from print advertising? – Let’s assume that Marcos has a small company called Moletom dos caras. Everything he sells is sweatshirts, even his cap collection.

To promote the company, Marcos decides to create a print ad that looks like it’s made out of sweatshirts. When the artwork is ready, he spends a considerable portion of his advertising budget buying a full page of a local newspaper.

At the weekend, he gets very excited when he opens the newspaper and sees the ad there, all “pretty.” He is sure that the store will shine with new customers. But can he be that confident? Can he guarantee that the ad is working?

Unfortunately for Marcos, the answer is no. Print advertising might even be a good idea, but Marcos should consider a “online” ad, which can be done on Google My Business. That way, he would get an idea of how many people from his target audience he impacted and how many visitors and buyers the ad attracted to the site.