Just for this reason. Having a website is a key step in starting an Inbound Marketing strategy, which works great for giving micro businesses and startups initial traction.
While traditional marketing needs a high investment at the beginning, Digital Marketing allows a lower investment and with a better return on that investment (ROI), since it is easy to analyze the result of all actions taken.
We have already talked a lot in other posts, but it is always good to remember that Resultados Digitais, before launching the RD Station, started with this blog. This strategy was key to get the wheel started turning.
Inbound Marketing is an interesting way and a differential for you to insert your company in the market, since it is difficult to compete with large and already consolidated companies using the same marketing tactics.
Also watch the Webinar “Digital Marketing for Startups” and understand how the methodology can help in finding and building a business model.