How important is online advertising? – The ability to track the performance of your ads is just one of the reasons why online advertising can be a valuable tool for your business.

Online advertising also offers a lot of flexibility, and that can help you achieve a variety of business goals-whether it’s selling more products, attracting new potential customers, or anything else you want to accomplish.

With “online marketing” you can:

• Tune your ads to make them impact the right audience;
• Choose the search terms you want your ad to appear for;
• Select specific geographic areas for your ad;
• Adjust the amount you pay for clicks and views at any time.

You can do all this to ensure that your ads are on measure for success. Now, let’s look at how you can use online advertising to:

Impact a specific group of customers.

If you want to target customers who, for example, are more active at a certain time of day. Make sure your ads are displayed at those times. You can also target your ads to people who live in certain geographical regions or speak a certain language.

Another strategy is to think about where your ads should appear: in search results, on websites, or a mix of the two. Think about your idea customers and where you can find them.

Let’s say Mark wants to encourage customers who live near the “Mark’s Moletom” store, to call in at times when the store is open and has people to attend. He can make his ad appear only in search results of people near the location. It can also display the store’s phone number at times when the store is open.

In the next few posts on WDevel Blog we will show you how to get found in searches, set your budget and measure the value of the ads.