To sell

According to the best practices of Inbound Marketing methodology, after attracting, converting and relating, it is time to sell.

And what role does your website play in this step? In relation to sales, your site can be useful both for consultative sales, as is the case of RD, and for self-service sales, as is the case of ecommerces.

If your sale is consultative, the site is a support for the salesperson when it comes to closing with the customer. It is essential to have an area with the solutions and prices of your products.

If your sale is self-service, a site will help scale your business by allowing customers to make a purchase wherever and whenever they are most comfortable. It doesn’t matter if it’s an Easter holiday or 4 a.m. in the morning. The Internet never closes. In other words, with an online store, you don’t have to limit yourself to business hours.

Complementary reading: eBook “How to Sell More Using Digital Marketing and Leads Generation”. Read on and learn how the Internet has impacted the way we get information and buy products and services and see how your company can take advantage of this scenario.