To gain authority in the marketplace

If you know two solutions to your problem and only one has its own website, who would you trust more? A page with its own domain or a fan page on Facebook?

We don’t want to belittle social media – as we mentioned in another article, they play a fundamental role in a Digital Marketing strategy. The point here is that a website is much more customizable and professional than a social profile.

With a website, your company has many more ways to promote your product. Moreover, through the creation of content you can prove to your persona that you understand the subject and that you have the technical capacity to be the solution to the problems they face. It is a very efficient differentiator in this decision making.

Complementary reading: eBook “Content Marketing for Results: aligning content to the sales funnel”. Read it and find out how to turn Content Marketing into concrete results